According to the theory of rapid cognition, people view and process information, then make judgments within six seconds. Because perceptions are formed so quickly, branding – presenting a consistent external and internal image – becomes extremely important. A strong brand will clearly deliver a message, confirm credibility, connect with constituencies and create loyalty. Thus, our brand is one of our most precious assets.
Every time we communicate, whether through a brochure, a presentation or a video, we have the opportunity to build our UTHSC brand. Each of us at UTHSC helps build the brand, and it is incumbent upon each of us to protect it.